Music: Spotify unlocks Gen Z’s beats 🎧
Did you know that Gen Z will be the largest generation soon? Yes, larger than Millennials! And guess what - their listening habits are rapidly changing the music landscape. Spotify got curious, partnered with YPulse and embarked on a 2-month deep dive to understand these new-age listeners. 🎶
What did they find? They found that music is more than just entertainment for Gen Z. It's an emotional ride, a mood enhancer, and a daily routine. And Spotify is now using these insights to play a more significant role in their lives.
Spotify's challenge was clear:
- How to show Gen Z listeners that Spotify gets them and understands their music choices? 🤔
- How to align their brand with the unique, idiosyncratic user experience of Gen Z listeners?
And they nailed it! How? Here are three ways:
- By utilising ongoing journal activities, they captured the day-to-day routines of Gen Z listeners.
- They explored the role of music in the emotional landscape of these listeners.
- They offered activities with acute intentions alongside the music, making Spotify more than just a streaming platform.
Now, Spotify is not just a streaming service but a thought leader in the world of music, curating experiences that resonate with Gen Z. 🎉
Tell me, are you adapting your strategies for Gen Z?
Ever wondered how Spotify knows your mood so well? They've partnered with YPulse to study how music affects young people's moods. The result? Personalised playlists for every mood and purpose.
YPulse's Content Cure trend report dives into the thoughtful use of media by Gen Z and Millennials. Their data shows music has the most power to switch up their mood.
🎶 Music or music videos are the top two media types young people consume to feel happier, be less overwhelmed, and tune out the world.
🎶Spotify used a 2-month-long community built on Recollective to understand Millennial and Gen Z listening habits.
🎶The insights from this research have helped Spotify position itself as a thought leader in the world of streaming music.
So, what's your go-to mood-altering playlist? We have one of our own in our Spotify library, you can check it out here.
We are working with young people and creating playlists that some of our users and patients may find helpful. It is a fascinating way of learning about Gen Z, understanding their needs and joining them in their quest to find their voice in life!
For sure, there’s a lot more to think about and talk about, so let’s share and create a Voix Guide together, and find out what’s important for YOU.
