Did you know that 40% of Gen Z consider hip-hop their favourite music genre? Yep, you read that right. But their musical taste doesn't stop there. It's as diverse as the generation itself. And it's shaping the music industry in unexpected ways. 🎧

When we think of Gen Z, we think of digital natives. They've grown up with the internet, social media, and music streaming platforms. This has influenced their music preference in a big way. Spotify and Apple Music? That's their playground.

But what's on their playlist? 🎵

• Hip-hop and rap top the charts. Drake, Travis Scott, Post Malone - they're all there.
• Electronic Dance Music (EDM) is making waves too. Think Martin Garrix, Marshmello, and The Chainsmokers.
• Indie and alternative rock have a solid fanbase. Twenty-One Pilots, Imagine Dragons, The 1975 - they're all loved.

But this generation is not just about the music. They value individuality and authenticity. They reject the mainstream and seek out lesser-known artists. They appreciate musicians who use their platform for social justice and activism. Billie Eilish and H.E.R? They're heroes to Gen Z. They experiment with the old music too and play the old standard at double speed, which creates a new take on the familiar tunes (check TikTok - it is fun even for a Baby Boomer ... like me!)

So, what does the Gen Z playlist say about their world? You can check out our very own Voix Spotify playlists here.